According to the official Twitch blog, SUBtember 2025 comes with an exclusive limited-time global chat badge, as well as major discounts and bonuses when purchasing subscriptions.
How to earn: Sub, gift a subscription, or use Bits during SUBtember to unlock the SUBtember 2025 badge (Prime subscriptions do not count). The badge is not granted instantly and may take up to 7 business days to appear in your account.
Notably, this year’s rules explicitly include using Bits as a valid way to earn the badge – something not mentioned in the 2024 edition.
Event Duration: from 2025-08-29T17:00 to 2025-10-01T17:00 (34 days total)
Full SUBtember 2025 FAQ from Twtich.
For comparison, see also: SUBtember 2024 Badge
P.s. My channel is live right now – if you’re looking to grab this badge, you can also subscribe here to qualify.
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